Which Is the Best Video Editing Software?

Whether you have made a movie, a promotional video, or a music video, you likely know that you need tight editing to put it all together properly. Good editing significantly increases the overall value of a production, but hiring editors can be very costly. A DIY approach can be much more cost-friendly, especially if you are good with technology, but what programs should you be using? In this article, we will look at some of the best video editing software available.What Can I Do with Video Editing Software?With video editing software, you can do more than splice together multiple takes to create a coherent scene or video. You can create different file formats for your video, add transitions and other effects, and more. Depending on the software you choose, you can even add objects to your video or offer special effects such as subtitles, menus, and picture-in-picture. So, without further ado, let’s take a look at some of the top programs on the market right now for video editing.Cyber Link PowerDirector This program offers numerous features, including support for 3D and Ultra High Definition. It is incredibly easy to use and doesn’t slow down your PC, yet it is packed with features. There is even a feature called Easy Editing that streamlines the editing process when you are looking to do simple tasks, as well as the traditional editor for more involved or more effect-heavy editing.Apple Final Cut Pro XIf you are running a Mac, this program is hard to beat. There are tons of features that make it ideal for everyone from the novice video maker to the pro, and the easy to use interface makes sure that you can get the job done without an advanced degree in the computer sciences. The software offers multicam editing as well as XML import and export, making it ideal for video editing for Mac users.Adobe Premiere ElementsMuch like PowerDirector, there are multiple modes to this program. You can choose Quick editing mode or Expert editing mode, depending on what you are looking to accomplish. While this program doesn’t offer Ultra High Def or 3D support, it is incredibly easy to use and really does have a ton of useful features. It is also one of very few video editing programs that will run on either a PC or Mac’s OS X. It offers both video and audio editing as well as motion tracking and even the ability to auto-share a video to social media sites and YouTube.A Final NoteThe right program for your video editing will depend on your needs and the specific features that you are looking for. All three of the options presented here offer high quality and a vast range of features to make the video editing process simpler. Whether you have a Mac or a PC, there are a couple of options on this list for you to choose from, as well as many competing programs available on the market.

SEO Consulting For Big Brand Websites – 20 Tips on Dealing With Different Levels of Administrators

SEO consultation for large brand websites challenges the SEO consultants with unique situations. Dealing with the different levels of executives and managers is one of these unique problems.In reality the actual SEO techniques used for small sites and large sites do not necessarily change. However, the problems which SEO consultants have to overcome can be far apart. One factor is of course the size of the web site. Small sites may contain a few hundred pages whereas large corporate sites contain thousands of pages that continue to grow with time. The other major factor is the number of people who are involved in managing and maintaining these large websites. In a small website, it is usually the business owner who will take all the decisions, but with a large website ten persons or more could be involved in the process.The following tips will help SEO consultants survive the experience of providing SEO consulting to big brand companies:1 – The vital element in providing SEO consulting to these big sites is to start an educative training program to inform all involved levels and departments of the importance of applying sound search engine optimization techniques as well as how, when and where to apply these techniques.2 – The top administrative levels are more important to convince of the essential need for effective SEO practices. They are the decision makers and the survival of the whole SEO project depends on them.3 – The staff of different departments must be involved in the process, from the web development team to the marketing team, sales representatives and even financial officers and controllers who determine budgets. SEO is a team effort so anyone who is involved with the web site development, from designers up to the CEO must be included.4 – All levels need education and training to have a common language and realistic expectations. Based on his or her initial evaluation of the company’s website, an SEO consultant should prepare a comprehensive educational and training seminar or workshop for the staff.5 – An SEO consultant must try to arrange a weekly or monthly seminar to all staff and executives involved in the SEO project to explain to them the process and set realistic expectations to avoid failure.6 – SEO consultants must avoid any personality conflicts or issues at all costs; they may cause failure of the whole project. Many SEO companies charge more for the difficulty to work with administrators.7 – As an SEO consultant you must be able to teach and train the executives and staff. In the mean time, an SEO consultant must be capable and ready to learn and acquire new expertise from each member in the team mainly through different questions and challenges that will arise during the long process of SEO.An SEO consultant, executives and other staff members must be able to work together as a productive team, share experience and learn from each other.8 – Be realistic. Every body must know that SEO is a team work and it takes a lot of time and hard work to show results.9 – Be motivational and keep the enthusiasm of all the team high.10 – Evaluate and update knowledge and the information of the executives. A lot of their information is obtained from forums and blogs which are at most times outdated and wrong.11 – Make it clear to all the SEO team that for each hour of SEO consultant’s work, there is 6 – 8 hours needed by the company staff to implement and do the recommended changes.12 – SEO Consultants must be able to explain and justify every recommendation or change they ask for.13- Select areas where SEO will be successful or easy to show quick results first.14 – Explain to the SEO team that all recommendations must be followed, not only part of them. To get to the first page is like competing in the Olympics: every effort must be done to get the gold medal. It is very competitive out there.15 – Company executives usually ask for a Traffic estimate, so you must have a goal.To estimate the expected increase in the search engine traffic, you need to find out the monthly search volume for all the long tail keyword phrases that you are optimizing for. Usually you will get 10% of these searches if you managed to get your long tail keyword phrases to the first page of Google.In reality, SEO is not about ranking, it is about traffic. Every body must start to understand this important fact.16 – Prepare a set of tools to allow you to monitor and track different sources of traffic and every possible change in your progress.17 – Define your base line before you start, so you can evaluate your progress and measure of success. Decide where you are in ranking and traffic and what your goals are.18 – Every executive is eager to see results and success. Explain to everybody that it takes as long as it takes; it is not like PPC. We have no control on Google spiders. Traffic will reach its goal, but how long it will take is not an easy question to answer. Many factors can cause delays. Google changes its algorithm more than 400 times a year. Search engines take time to consider these links, some times up to several months and the competition is optimizing and affecting our results every day.A stable search engine ranking for a competitive keyword can take anywhere from 4-12 months, but you have to remain focused on the ranking objective over time19 -Weekly or monthly prepare reports to show continuous improvement once the SEO strategy is in place.20 – Carefully analyze and interpret the results from different tools, and publish to executives these regular reports about the progress in ranking, traffic and link popularity.By following these recommendations, SEO consultants can ensure a smooth productive relationship with different levels of executives of big brand companies and all other staff members involved in the long exhaustive process of search engine optimization.

3 Ways To Create Software Without Coding Skills

When it comes to product creation many aspiring internet marketers struggle to come up with ideas. Usually it comes down to a couple of things: 1) They have no experience and thus aren’t comfortable creating a “how to” product or 2) they lack certain specialized skills like copy writing or programming.If that’s you (or was you) then you can relate. I know it was something I struggled with and many of my students struggle with the same thing. So when I’m coaching students on product creation I often suggest they create a simple software.Software is great because it has a higher perceived value which makes it easier to sell. Oftentimes all you need to “sell” software is just show a demo of what it does. Which leads to another perk – you don’t have to know any super secret “loophole” that makes $x,xxx per hour in order to create a popular product.Normally all it takes to have a successful software launch is to create a software that saves people time or helps to automate a tedious task…
But isn’t it expensive to outsource software?Sometimes, but usually not nearly as expensive as you think…But! There is a better way… DO IT YOURSELF!Yes, today there is technology that allows you to create software without having to actually code the software. Heck, you don’t even have to know how to code. (I don’t know how to code.)
That brings me to today’s topic: 3 ways to create software without any coding skills…It’s very easy with the use of “rapid development tools” like the ones I’m going to talk about. These tools allow you to quickly and easily become a software creator…However, be warned not all tools are created the same – each of the tools I’m going to talk about today serve different purposes and different levels of sophistication.I’m going to start with the most basic (and cheapest) of the three.Easy Software Maker
This is the newest of the three and also the most basic. Easy Software Maker is a souped up version of an “HTML compiler”. Which means that anything that can be displayed on a web page can be turned into a software using this product. This means you can turn any JavaScript, HTML, html5, PHP etc. into a working and marketable software. One of the customers of this product used it to quickly create a cool QR code generator.The best part of Easy Software Maker is the price. It’s the most affordable of the three which means it will be very easy to recoup your investment. In fact, if you create just one software you should be able to “get your money’s worth”. You can also upgrade to a version that requires a registration for list building and/or a password on certain pages. (I bought the “Pro Plus” version which allows both.)The second way you can create software without any coding skills is a little more advanced.iCurator ProiCurator Pro is a “dashboard” style software creator. Which means you can make some very attractive looking software. This software creator gives you the ability to build a dashboard with up to 10 buttons that can link to any website, PDF or video. This means you can easily take PLR (private label rights) products and turn them into a training product with a much higher perceived value.Now, last but not least is the most sophisticated of the three software creators…
Software Product MagicSoftware Product Magic is essentially a “recipe” based software builder. However, don’t let that fool this – it’s much more powerful than other “recipe” based builder. Software Product Magic allows you to make a “template” of any kind (JavaScript, HTML, CSS, etc) and put in “tags” that allow your user to essentially “fill in the blanks” and output the results. For example, my Exit Pop Ninja software was created using Software Product Magic. The user simply follows the instructions and the software spits out an exit pop code for them ready to copy and paste into their squeeze page or sales page.I’ve owned Software Product Magic longer than the other 2 software creators mentioned above and even though it was kinda pricey it has paid for itself over and over and over… In conclusion, it’s easier than ever to get started as a product creator with software and these “rapid development tools” make it easy and painless to create your own software even without any coding skills (like me). So if you have been struggling with ideas or lack of experience but want to get started with product creation I suggest you pick one of the tools above and get started today. I own all three products and I absolutely love them.:-)Remember, with software you have a higher perceived value and should be able to recoup your investment in no time at all. Leave me a comment below and let me know what you think about software creation.